Chapter 15

Question 1

Promotion

Answer 1

Is where marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty.

Question 2

Advertising

Answer 2

Paid for communication with potential customers about a product to encourage them to buy it.

Question 3

Informative advertising

Answer 3

is where the emphasis of advertising or sales promotion is to give full information about the product.

Question 4

Persuasive advertising

Answer 4

is advertisign or promotion which is trying to persuade the costumer that they really need the product and should buy it.

Question 5

Target audience

Answer 5

Refers to people who are potential buyers of a product or service

Question 7

Sales promotion

Answer 7

Are incentives such as special offers or special deals aimed at costumers to achieve short-term increases sales