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From Flashcardlet > ATC Final > Flashcards

ATC Final Flashcards

This flashcard deck was created using Flashcardlet's card creator

0
Q

Rough

A

Development of thumbnail

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1
Q

Thumbnail

A

Quick idea 1/8 in proportion

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2
Q

Comp

A

Close to final as possible in color

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3
Q

Kerning

A

Space between letters

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4
Q

Leading

A

Space between lines

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5
Q

CMYK

A

Print base

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6
Q

RGB is a ____process.

A

Additive

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7
Q

What is an additive process?

A

Addin wavelengths of light

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8
Q

Registration Marks

A

Align mechanical, color seperate ones

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9
Q

Tif/jpeg

A

Pixel based image

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10
Q

Eps

A

Vector based image

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11
Q

Pigment colors

A

Red, yellow, blue

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12
Q

Electronic colors

A

Red, green, blue

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13
Q

HTML stand for:

A

Hyper text markup language

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14
Q

Home page is named:

A

Index.html

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15
Q

URL stands for:

A

Uniform resource locator

16
Q

When in photoshop you save an animation as:

A

Gif

17
Q

Define storyboard:

A

Plan/blueprint of animation

18
Q

Logo

A

Symbol/graphic that represents company

19
Q

Why does a logo promise?

A

A certain level of quality

20
Q

3 types of logos:

A

Symbol, type, combo

21
Q

Advertisement:

A

A message/form of communication to sell/promote product

22
Q

Advertising campaign

A

Advertisement across all media

23
Q

Carefully considered logo must:

A

Communicate idea
Long term design
Easily recognizable
Work across all media

24
Q

Packaging must:

A

Work on all sides
Protect contents
Communicate what product is

25
Q

What is color?

A

Ultimate tool for communication

26
Q

Teaser ad includes:

A

Setup followed by payoff

27
Q

PSA stands for:

A

public service announcement

28
Q

Visual hierarchy :

A

Leads the viewer’s eyes

29
Q

Anatomy of ad:

A

Headline>subheading>art>body copy>contact info>logo

30
Q

PSA has to:

A

Inform/be accurate
Sensitive/meaningful
Call to action

31
Q

What must a brochure have?

A

Eye-catching design of top 1/3 of cover

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