Chapter 1 Marketing Channel Concepts

Question 1

Covers the entire supply chain, from product development to consumer delivery?

Answer 1

• Logistics management

Question 2

Largely involved in the last steps of the supply chain when marketing comes up with a product idea and logistics makes it?

Answer 2

• Channel planning

Question 3

a distribution route is the path that a good or service takes from the point where it is made or where it is bought or used?

Answer 3

• Marketing Channels

Question 4

What are the 5 Flows in the Marketing Channel?

Answer 4

1) Product Flow - Has a transportation company (Arrow is one direction only)

2) Negotiation Flow - Arrows points in both directions

3) Ownership Flow - Manufacturer to Wholesalers (arrow is pointing in a single direction)

4) Information Flow - Has a transportation company (Arrow points in both directions)

5) Promotion Flow - Manufacturer to Advertising Agency (arrow points in both directions)

Question 5

It is to distribute, sell, and promote goods and services, are utilized in indirect distribution channels.

Answer 5

• Intermediaries

Question 6

Which can also be referred to as specialization, is the practice of delegating smaller, more manageable tasks to workers?

Answer 6

• Division of Labor

Question 7

The second concept on which the framework for deciding whether to use intermediaries rests.

Answer 7

• Contractual Efficiency

Question 8

Is one that often is not explicitly defined in the marketing literature?

Answer 8

• Channel Structure

Question 9

The group of institutions (facilitating agencies) that assists channel members in performing distribution tasks?

Answer 9

• Ancillary Structure