Obtaining Audit Engagements (Advertising)

Question 1

What may members inform the public of?

Answer 1

Services they are capable of providing by means of advertising or other forms of promotion, subject to general requirement that medium should not reflect adversely on the member

Question 2

Promotional material prepared/produced by members or firm should not (ACCA)

Answer 2

Bring ACCA into disrepute or being discredit to the member

Question 3

Promotional material prepared/produced by members or firm should not (Services)

Answer 3

Discredit the services offered by others, whether by claiming superiority for member’s or firm’s own services

Question 4

Promotional material prepared/produced by members or firm should not (Misleading)

Answer 4

Be misleading, either directly or by implication

Question 5

What should an advertisement be?

Answer 5

An advertisement should be clearly distinguishable as such

Question 6

Where should care be taken?

Answer 6

To ensure that any reference to fees does not mislead the reader as to precise range of services and time committment thatt reference is intended to cover

Question 7

What should promotional activities not do?

Answer 7

Any promotional activities should not amount to harassment of prospective clients

Question 8

What is permitted?

Answer 8

Commissions, fees or rewards in return for the introduction of a client