Lecture 2: Attitudes

Question 1

Types of Attitude Measures

Answer 1

Explicit, direct, self-report, indirect, implicit (countering social desirability)

Question 2

example: direct vs indirect

Answer 2

“do you like old people?” vs how far they sit from old person

Question 3

Implicit/indirect:
Affect Misattribution Procedure (AMP)

Answer 3

i.e. chinese characters following positive/negative stimulus

Question 4

Implicit/indirect:
Affective Priming Task

Answer 4

response facilitation by priming associated words/concepts

Question 5

Implicit/indirect:
Implicit Association Test (IAT)

Answer 5

idea is that making a response is easier when associated concepts share the same key

Question 6

Implicit/indirect:
Go/No Go Association Test (GNAT)

Answer 6

capacity not to respond; tests impulsivity

Question 7

Controllability: risk of social desirability?

Answer 7

not when participant is naïve; risk for IAT and AMP when aware/informed

Question 8

attitude objects for:
1. self-report
2. implicit

Answer 8

1. anything
2. simple if represented by word/picture

Question 9

Stability of individual differences on implicit vs explicit

Answer 9

Implicit less stable over time! relies on triggered associations; explicit dissonance can be resolved, thus stable