representation Flashcards
what is the campaign’s agenda?
to encourage women to participate in physical activities by challenging the dominant ideology
to achieve their agenda, what do they do?
portrays women extremely positively
what have women often been though as stereotypically?
as the weaker sex and often less successful, particularly where sport is concerned
however, what does this advertising campaign seek to do?
challenge these stereotypes and convince women of their potential
what does the female in this image portrayed from?
a positive viewpoint: she is represented
as independent, confident and happy
what does the clear focus on the female’s face show?
an expression of enjoyment and fun
what are the producers seeking when selecting such an image?
producers are seeking to challenge the sexism and male dominance in sport
what has been carefully managed?
processes of selection and production
what is this campaign different from others?
has a certain ‘rawness’ to it
what does the campaign focus on? how?
‘real’ women.
no glossy finish and it doesn’t resemble any of the high-end adverts produced by commercial sporting brands
what are the families suppose to be seen as?
heroic - aspirational role models for the readers
what should the audience members see something of themselves in?
in these women
bringing their own fear of judgement to the forefront and considering whether it is actually an appropriate fear to have when they see the amount of fun and enjoyment these women seem to be experiencing.
what does the noun “girl” represent and target?
the whole of the female population and make them feel included, a force to be reckoned with, a team, a united front.
what term is the noun “girl”?
an all-encompassing term
what is “this girl can” considered as?
brand name
