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Unit 21 - Sport as a business > LO1 > Flashcards

LO1 Flashcards

1
Q

What is a sports business?

A

They are people, activities or organisations involved in producing, promoting, facilitating or organising any enterprise, activity or experience focused on sports

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2
Q

What are the 3 sectors?

A
  • Public
  • Private
  • Voluntary
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3
Q

Public sector characteristics

A
  • Main goal isn’t profit
  • Aims to increase participation and inclusion
  • Funded by the local/national government, membership fees or private donations
  • Target groups = low income, local communities, children, elderly
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4
Q

Public sector examples

A
  • Schools/colleges
  • Public parks and playing fields
  • Public leisure centres and sports clubs e.g. places leisure
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5
Q

Private sector characteristics

A
  • Profit driven
  • Funded by private investment, membership fees, sales, sponsorships
  • Target groups = People with disposable income
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6
Q

Private sector examples

A
  • Football teams
  • Betting
  • Private gyms e.g. David Lloyd
  • Shops e.g. Nike, Adidas
  • Personal trainers
  • Sports media e.g. Sky Sports
  • Sports nutrition
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7
Q

Voluntary sector characteristics

A
  • Not-for-profit
  • Social purposes e.g. increase participation
  • Likely to have charitable status
  • Self fulfillment or give to community
  • Funded by membership fees, donations, sponsorships, loans, private investment
  • Target group = Low incomes
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8
Q

Voluntary sector examples

A
  • Charities e.g. sports aid who help athletes financially to be able to train and compete
  • Community teams/groups
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9
Q

What are the organisational structures?

A
  • Local
  • National
  • International
  • Global
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10
Q

Characteristics of a local organisation

A
  • Run by a small team or individual
  • Can be entrepreneurial
  • Can have shared job roles
  • Single site or low number of premises
  • Target = local community
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11
Q

Examples of local organisations

A
  • Alexandra sports in Portswood
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12
Q

National organisation characteristics

A
  • Medium to large teams of people
  • Hierarchical structures
  • Multi site locations
  • Could be a franchise
  • Could be public, private or voluntary
  • Target nationwide
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13
Q

National organisation examples

A
  • Places leisure
  • Sports direct
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14
Q

International organisation characteristics

A
  • Large team of people
  • Complex hierarchical structure
  • High number of sites
  • Products tailored e.g. landlocked country won’t have any sailing items
  • Can be public, private or voluntary
  • Target group = international
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15
Q

International organisation examples

A
  • Decathlon
  • IGB’s
  • Soccer aid
  • Parkrun
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16
Q

Global organisations characteristics

A
  • Very large team of people
  • Complex hierarchical structure
  • High number of sites in every country traded in
  • Could be franchised
  • Most likely to be private, maybe voluntary but not public
  • Target group = global
17
Q

Global organisation examples

A
  • Nike
  • Adidas
18
Q

What are the 3 components of the business environment model?

A

Internal (full control), micro (some control), macro (no control)

19
Q

What does internal environment include?

A
  • Employees (who you employ)
  • Equipment (amount, expense, condition)
  • Finance (funding, investment opportunities, sources of income)
  • Functional responsibilities (how functions happen and how employees meet their objectives)
20
Q

What does micro environment include?

A
  • Customers (has to find customers)
  • Competitors (no company enjoys monopoly)
  • Suppliers (they will provide resources need by the company)
  • Stakeholders and shareholders (expect a return on investment)
21
Q

What does the macro environment mean?

A

General forces and trends (PEST analysis)

22
Q

What does a macro environment include?

A
  • Political factors (laws, government agencies and pressure groups e.g. environmental protection laws, pricing)
  • Economic environment (Factors that affect customer purchasing power and spending patterns. Important criteria: GDP, sales tax/VAT, unemployment, inflation, disposable personal income)
  • Social and cultural environment (affect basic values, preferences and behaviour)
  • Technological environment (factors that create new technologies meaning new product and marketing opportunities e.g. smartphones, bluetooth etc)
23
Q

PEST case study Under Armour: Political

A
  • Wars in countries near production (discourage global expansion)
24
Q

PEST case study Under Armour: Economical

A
  • Rising labour (Asia) = increase product price
25
Q

PEST case study Under Armour: Social

A
  • Establish reputation for quality product and reasonable price
26
Q

PEST case study Under Armour: Technological

A
  • Keeping up with technology e.g.my fitness pal
  • More active on social media
27
Q

SWOT case study Under Armour: Strengths

A
  • Digital apps
28
Q

SWOT case study Under Armour: Weaknesses

A
  • High investment expenditure
29
Q

SWOT case study Under Armour: Opportunities

A
  • Introduce new products
30
Q

SWOT case study Under Armour: Threats

A
  • Competition e.g. Nike, Adidas

Unit 21 - Sport as a business (6 decks)

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