Types of data

Question 1

What is quantitative data?

Answer 1

-Results in a numerical form
-Data is put into catorgories or units of measuremnt.
-Constructs graphs.

Question 2

What are the three types of quantitative data?

Answer 2

-Nominal
-Ordinal
-Interval

Question 3

What is nominal data?

Answer 3

Catogorical data

Question 4

What are the strengths of quantitive data?

Answer 4

-Can be statistically tested
-Very objective and valid
-More reliable
-Easy to compare and make a graph
-Easier to do with a large sample.

Question 5

What is qualitative data?

Answer 5

-Not in a numerical form
-Descriptive data which investigates personal experiences
To understand someones perspective

Question 6

What are some weaknesses of quantitative data?

Answer 6

-Has less in depth answer (know less infomation about the experience)

Question 7

What is interval data?

Answer 7

Scale data which is in known increments.

Question 8

What is ordinal data?

Answer 8

Ranked data

Question 9

What is a questionnaire?

Answer 9

-A non-experimental technique so doesn’t need IV or DV.
-Research method for other studies.
-Can be open or closed questions.

Question 9

What is a strength and weakness of an open questions?

Answer 9

Strength: in depth/rich infomation
Weakness: harder to analyse.

Question 10

What type of method is a questionnare?

Answer 10

Self-report method.

Question 11

What are some weaknesses of qualitative data?

Answer 11

-Harder to compare and analyse
-Harder to do with a bigger sample
-Less objective

Question 12

What is the strengths of quanlative data?

Answer 12

-More in depth
-More reliable
-Very high validity

Question 13

What is an open question?

Answer 13

-Where a participant has to elaborate on their answer
-No set answers.

Question 14

What is a closed question?

Answer 14

A question which can be answered by one word.
-(Normally set answers).

Question 15

What is a strength and a weakness of a closed question?

Answer 15

Strength: easy to compare
Weakness: doesn’t tell you about personal experiences, lowers validity.

Question 16

What is an identifying characteristics question?

Answer 16

-Where a list of characteristics is given and you tick the ones which apply to you or someone else.

Question 17

What is a strength and a weakness of identifying characteristic questions?

Answer 17

Strength: Gives variety of answers (good for screening).
Weakness: Social desirablity bias, lowers validity.

Question 18

What is likert scale?

Answer 18

Where someone is given a list of answers to measure behaviour and attitudes.

Question 19

What is a strength and weakness of a likert scale?

Answer 19

Strength: easy to do
Weakness: participants may not relate to an answer.

Question 20

What is a rating scale?

Answer 20

Evaluates how participants feel on a scale (e.g 1-10)

Question 21

What is a strength and weakness of a rating scale?

Answer 21

Strength: easy to do and can compare results graphically
Weakness: subjectives, things can vary form person to person.

Question 22

What is a pilot study?

Answer 22

-A test done on a small sample (practice) before doing the test on you actual sample.

Question 23

What are some benefits to doing a pilot study?

Answer 23

-Working out alternitive ways (less expensive, wastes less recorces etc)
-Works out all missed ethical issues.
-Checks clarity of questions to ppts.
-Makes sure the study is valid.