Global Culture and Media Flashcards
Refers to the unified style of human knowledge, beliefs, and behavior from which people learn, and the ability to communicate knowledge to the next generations.
Culture
The development of culture has been mainly influenced by what?
Media
This allowed humans to communicate and share information
Language
Stages of Development of Media:
Language became the most important tool for exploring the world and the different cultures. It helped people move and settle down. This led to markets, trade, and cross-continental trade routes.
Oral Communication
Stages of Development of Media:
This allowed humans to communicate over a larger space and for a much longer duration. It allowed the permanent codification of economic, cultural, religious, and political practice. Knowledge, beliefs, and behaviors were written and made available for transmission to the next generation and to other nations and cultures.
Script
This has became a hindrance to oral communication
Distance
Stages of Development of Media:
The introduction of the this invention allowed the continuous production, reproduction, and circulation of print materials. Written documents were mass produced which gave everyone access to information that was once available only to the rich, powerful, and religious.
Printing Press
Stages of Development of Media:
This is characterized by its use of electricity. It includes the telegraph, telephone, radio, film, and television. The wide reach of these media continues to open up new perspectives in the economic, political, and cultural processes of globalization.
Electronic Media
This was used as an avenue for global products to be advertised like Marlboro and Coca-Cola
Radio
This was used so countries could watch the US presidential speeches and UN Security Council meetings
Television (analogue-type)
T or F: Both radio and newspaper became mediums for people to observe international events
False (radio and television)
Stages of Development of Media:
This relies on digital code. It can be created, modified, and stored in any digital electronic device. Digitalized content is transmitted over the internet and computer networks.
Digital Media
This is a carrier of culture. It is a tool for the interaction of people with different cultures.
Media
T or F: Real media refers to the internet
False (real media = real people)
These kinds of people seek the world for cultural products
Marketing people