(Unit 1) Harris, Bargh and Brownell (2009)

Question 1

Harris, Bargh and Brownell (2009) Aim

Answer 1

To investigate the impact of TV advertising junk food on eating behaviour

Question 2

Harris, Bargh and Brownell (2009) Experiment One

Answer 2

118 children aged 7-11

Tested at school after lesson, agreed upon by their parents (ethics)

Watched a fourteen minute cartoon, where one group was exposed to junk food adverts in the break and the other exposed to non-food products during the break

Both groups had cheesy cracker snacks and water during cartoon time.

Question 3

Harris, Bargh and Brownell (2009) Experiment Two

Answer 3

Adults split into three groups. Told they were taking part in a study to investigate the effect of TV on mood. All watched the same 16 minute programme with 4 minutes of adverts.

Group one were exposed to adverts with junk food
Group two were exposed to adverts with nutricious food
And group three were exposed to no food adverts at all

After, they were asked to taste a range of healthy and unhealthy snacks

Question 4

Harris, Bargh and Brownell (2009) Experiment Results

Answer 4

Groups exposed to adverts for food generally consumed more food

Children in the junk food group ate 45% more than the other group