audience

Question 1

historical and political context;
what is the relationship between videogames and audiences?

Answer 1

has been a controversial area, with many moral panics.

Question 2

history and political contexts:
why does the relationship between videogames and audiences ranged fears?

Answer 2

that violent games encourage copycat behaviour, to worries about addiction and the amount of ‘screen time’ that is healthy

Question 3

history and political contexts:
why is Fortnite, when compared to other successful titles like Grand Theft Auto or Call Of Duty different?

Answer 3

contains very little explicit or realistic violence, and the cartoon-like graphics also make the game suitable for younger players

Question 4

history and political contexts:
why does fornite seems to have little racism or misogyny expressed by the players compared to other videogames?

Answer 4

perhaps because free players are randomly assigned race and gender ‘skins’ at the start of each round.

Question 5

historical and political contexts:
what have critics praised fornite for?

Answer 5

praised the collaborative nature of the gameplay that encourages players to work together and protect each other (until the finale).

Question 6

historical and political contexts:
why is the main concern seems to be about addiction?

Answer 6

with reports from teachers and parents that children are distracted from school work due to their engagement

Question 7

historical and political contexts:
why are others concern that it is an addiction?

Answer 7

One psychologist even compared it to heroin! There have been reports that Premier League footballers were being treated for addiction, and Prince Harry said the game is ‘dangerous’

Question 8

what is heroin?

Answer 8

it is a drug which is very addictive and dangerous

Question 9

Consider the way media industries target audiences:
what has fornite used a combination of?

Answer 9

addictive gameplay, media/technological convergence and marketing

Question 10

Consider the way media industries target audiences:
why has fornite used a combination?

Answer 10

to target a diverse and varied audience.
78% are male, 22% are female, 53% are 10-25, and 42% are in full time employment.

Question 11

Consider the way media industries target audiences:
how does fornite make it appealing to younger audience?

Answer 11

The unrealistic violence and cartoon-style graphics, along with the emphasis on construction as much as killing

Question 12

Consider the way media industries target audiences:
how are the ‘eSports’ stars rising?

Answer 12

as they are mainly consumed via streaming platforms like YouTube and Twitch (where Fortnite is the most watched game)

Question 13

Consider the way media industries target audiences:
what has the rise of ‘eSports’ stars led to players?

Answer 13

becoming major celebrities

Question 14

Consider the way media industries target audiences:
who is ninja?

Answer 14

the most famous Fortnite player

Question 15

Consider the way media industries target audiences:
how many subscribers does ninja have?

Answer 15

over 10 million subscribers

Question 16

Consider the way media industries target audiences:
how much does ninja earn?

Answer 16

over half a million dollars a month

Question 17

Consider the way media industries target audiences:
how is ninja considered so famous?

Answer 17

ranks highest in the world for social media interactions (i.e. people posting or sharing using their name - no.2 is Christiano Ronaldo

Question 18

Consider the way media industries target audiences:
what has ranking for gamer celebrities create?

Answer 18

gamer celebrities that have become aspirational role-models for some audiences.

Question 19

Consider the way media industries target audiences:
what widens the appeal of the game?

Answer 19

use of non-traditional gamer celebrities such as rappers and NBA athletes

Question 20

Consider the way media industries target audiences:
how has fornite appealed to women?

Answer 20

The popularity of ‘Twitch Girls’ (female streamers like KatyPlaysGames)

Question 21

Consider the way media industries target audiences:
what does fornite’s use of ‘seasons’ create?

Answer 21

rumours and gossip about future seasons

Question 22

Consider the way media industries target audiences:
what does fornite follow?

Answer 22

the cable TV/ on-line subscription style of long-form TV drama

Question 23

Consider active and passive audience responses:
what is the basic gameplay of Fortnite: Battle Royale?

Answer 23

is interactive and collaborative, encouraging players to work together.

Question 24

Consider active and passive audience responses:
how are players encouraged to be creative?

Answer 24

By being able to deconstruct and rebuild the game environment,

Question 25

Consider active and passive audience responses:
how is Fortnite: Creative a different format?

Answer 25

allows even more creativity in designing
‘skins’, ‘emotes’ and landscapes

Question 26

Consider active and passive audience responses:
why has Epic Games have made their operating system Unreal Engine available (at a price)?

Answer 26

to encourage the next generation of games developers.

Question 27

Consider theoretical perspectives:
who made the uses and gratification theory?

Answer 27

Blumler and Katz

Question 28

Consider theoretical perspectives:
what does the uses and gratification theory consider?

Answer 28

considers why people interact with media texts.

Question 29

Consider theoretical perspectives:
how is fornite along with many videogames could relate to?

Answer 29

the ‘escapism’ and ‘catharses’.

Question 30

Consider theoretical perspectives:
what does ‘catharses’ mean?

Answer 30

if you are angry you might hit something or scream, and that might make you feel better

Question 31

Consider theoretical perspectives:
what can the collaborative nature of the gameplay also provide?

Answer 31

social interaction

Question 32

Consider theoretical perspectives:
why can fornite be personal identify?

Answer 32

use of gamer and non-gamer celebrities could also relate to the search for role-models that contribute to personal identity.

Question 33

Consider theoretical perspectives:
what theory could personal identity be linked to?

Answer 33

Dyer’s ‘Star Theory

Question 34

what is the Dyer’s ‘Star Theory?

Answer 34

the idea that stars and celebrities are constructed by institutions in order to make money

Question 35

according to the star’s theory, why are stars build to target a specific demographic?

Answer 35

have a unique selling point (USP) in order for them to make more money and stand out from other stars

Question 36

stars theory: Audience and Institutions
why are stars made to satisfy and fulfil the audience and institutions?

Answer 36

are often modified regarding their style and image to suit the audience.

Question 37

stars theory: audience and institution
what do stats do by increasing the brand identity?

Answer 37

benefits institutions as they become popular and increase sales within all media platforms they are part of

Question 38

stars theory: construction
why are stars built for and who do they not represent?

Answer 38

an audience and doesn’t show a true representation of who the person truly is

Question 39

stars theory:
what are stars specifically build to obtain?

Answer 39

to obtain a signature trade mark or USP that makes them different and stand out from other popular stars on the market