ST1 - Choice Architecture

Question 1

What is a choice architect?

Answer 1

Someone who has the responsibility for organizing the context in which people make decisions.

Question 2

Examples of choice architects

Answer 2

The school cafeteria; how food is displayed

Question 3

What are the six basic principles of effective choice architecture?

Answer 3

1. iNcentives
2. Understanding mappings
3. Defaults
4. Give feedback
5. Expect error
6. Structure complex choices

Question 4

What about defaults?

Answer 4

• many people will end up with the default
• have a large influence
• required choice: good for simple questions, not for complex ones

Question 5

What about expect error?

Answer 5

things should be designed in the easiest possible way for people

Question 6

What about give feedback?

Answer 6

provide feedback to help people improve their performance

Question 7

What about understanding mappings?

Answer 7

Mapping is knowing the relation between a choice you make and the welfare you get from it

Question 8

What about structure complex choices?

Answer 8

when the choice set get large, alternative strategies
need to be used (When buying paint, instead of providing a list with the names of colors
from A-Z they use paint wheels where you can see the actual color)

Question 9

What about incentives (and prices)

Answer 9

Being aware of who uses, who chooses, who pays, who profits. Put the right incentives on the right people (Show energy use to protect environment and increase energy
independence )