Lesson 5: Effective Sales Presentation & Proposals

Question 1

What are the goals of a sales presentation?

Answer 1

1. To generate interest
2. Address customer needs & concerns
3. Convey the value & benefits of the product/service (tailored to the client)
4. Ultimately persuade the audience to make a purchase

Question 2

What are the type of sales pitches?

Answer 2

1. The elevator pitch
2. The cold call pitch
   3.The email pitch
   4.The product overview pitch
3. Solution-focuses presentation

Question 3

What is the elevator pitch?

Answer 3

Describes the basics of your business & why you do what you do in 30-50 seconds (also the “tell me about yourself” pitch)

Question 4

What is the cold call pitch?

Answer 4

The pitch you deliver by phone

Question 5

What is the email pitch?

Answer 5

The pitch you deliver through email

Question 6

What is the product overview pitch?

Answer 6

A comprehensive overview of the product/service, highlighting the value & benefits

Question 7

What is the solution-focused benefit?

Answer 7

Focused on addressing a very specific problem or challenge faced by a prospective customer

Question 8

What is the structure of a sales presentation?

Answer 8

1. Setting the agenda
2. Introduction
3. Focusing on solving the customer’s business needs
4. Handling questions & answers
5. Call to action & next steps

Question 9

What are key things when setting the agenda?

Answer 9

1. Share the goal of the meeting
   2.Provide the exact steps planned for the allocated meeting time
   3.Confirm if there is anything missing (“Hey we’re covering this, is there anything missing u wanted to cover?”)

Question 10

What are some key things about the introduction of the presentation?

Answer 10

1. Introduce yourself and your team
2. Share the understood business needs