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Business unit 1
> 1.4.3 The marketing mix > Flashcards
1.4.3 The marketing mix Flashcards
Business unit 1
(20 decks)
1.1.1 The dynamic nature of business
1.1.2 Risk and reward
1.1.3 The role of business enterprise
1.2.1 Customer needs
1.2.2 Market research
1.2.3 Market segmentation
1.2.4 The competitive environment
1.3.1 Business aims and objectives
1.3.2 Business revenues, costs and profits
1.3.3 Cash and cash-flow
1.3.4 Sources of business finance
1.4.1 The options for start-up and small businesses
1.4.2 Business location
1.4.3 The marketing mix
1.4.4 Business plans
1.5.1 Business stakeholders
1.5.2 Technology and business
1.5.3 Legislation and business
1.5.4 The economy and business
1.5.5 External influences
