Global Culture and Media Flashcards
refers to the unified style of human knowledge,
beliefs and behavior from which people learn
culture
the ability to communicate knowledge to the next
generations
culture
its development has been mainly influenced by
media
culture
Encompasses:
* Language
* Music
* Dances
* Tradition
* Norms
* Values
* Religion
* Customs
culture
five stages of media development
oral communication
script
printing press
electronic media
digital media
that allowed humans to communicate and share
information
language
oral com
became the most important tool for exploring the
world and the different cultures helping people to move and settle
down
language
oral com
led to markets, trade and cross-continental
trade routes
oral com
It allowed humans to communicate over a larger space and for a
much longer duration
screipt
It allowed permanent codification of economic, cultural, religious,
and political practice
script
Allowed continuous production, reproduction, and circulation of
print materials
printing press
It gave everyone access to information that was once available
only to rich, powerful and religious
printing press
It affected globalization by transforming various institutions
printing press
It uses electricity and includes the telegraph, telephone, radio,
film, and television
electronic media
It continues to open up new perspectives in the economic,
political, and cultural processes of globalization
electronic media