CH.3 Flashcards
black hat SEO?
tries to game the search engines by using dubious means to achieve high ranking and they are usually black listed
white hat SEO?
sticking to the parameters of the search engines to optimize friendly website better UX experience
how do search engines rank contents?
1- popularity
2- authority
3- relevance
4- trust
5- importance
seo strategies?
1- off page optm.
2- on page optm.
on page optimization?
achieved by changing to html code, content and structure of a website
off page optm.?
focuses on building links to the website and covers activities like social media
what are the main areas of SEO?
1- serach engine friendly website
2- well researched list of key phrases
3- contenet optimized to target those key phrases
4- link popularity
5- user insights
search engine friendly website?
easy to use and easy for spiders to access content, focus on building usable and accessible websites
well research list of key phrases?
relevant to results
take related term and misspelling
build key words
search volume
competition
value per lead
content optimized for those key phrases
create relevant content connected to your key phrases, provide information to visitors, liking similar items together rather than lots of unfocused pages
link popularity?
links validate importance and relevance
more votes means more trust
great content creates more traffic
user insights?
if a user land on a page and leaves immediatly this means that their is no relevance for what he wanted
why mobile searches are more navigational than web searches?
typing is ifferent on mobiles
mobile can search using photos and voices
mobile SEO is different than desktop SEO
why is mobile search different?
delever precised results
usability is critical
