Measures

Question 1

RMA definition

Answer 1

Retailer Marketing Area - used in conventional retail account geography descriptions to signify it only represents data from that retailer

Question 2

Channel

Answer 2

A full universe that represents all stores within a set definition. SPINS creates our proprietary channels. SPINS supports conventional channels powered by Circana (eg MULO)

Question 3

Outlet

Answer 3

A grouping of Retail Accounts that share similar market approach and/or product set. Not synonymous with channel

Question 4

Retail Account

Answer 4

A retailer or collection of retailers (eg co-ops & associations) that offer its data separately from the channel aggregation

Question 5

CRMA

Answer 5

Competitive Retailer Marketing Area - used in conventional retail account geography descriptions to signify it represents data from that retailer and all competitive retailers in the same geographical area

Question 6

UPC

Answer 6

Universal Product Code - identification code printed on product packaging. Used as the basis for all SPINS data

Question 7

Reporting Level

Answer 7

A data parameter / selection that designates the granularity of product data in a data pull (eg Category Reporting Level, Brand Reporting Level, UPC Reporting Level, etc.)

Question 8

Volume (define & what type of measure?)

Answer 8

Volume Measure: Group of measures that represents total sales of a product or group of products

Question 9

Dollars (define & what type of measure?)

Answer 9

Volume Measure: Total dollar sales of a product or group of products (includes promo impact)

Question 9

Units (define & what type of measure?)

Answer 9

Volume Measure: Total number of items sold for a product or group of products (ex: can be one can or one pack of four cans = both equal one unit)

Question 10

EQ Units (define & what type of measure?)

Answer 10

Equivalized Units: Volume Measure: Total ounces or count (of individual bars/items) sold for a product or group of products (refer to Unit of Measure attribute to determine of EQ units represents ounces or count)

Question 11

Share (define & what type of measure?)

Answer 11

Volume Measure: The percent of a product or product group’s volume in relation to a larger product group such as a department, category, or subcategory

Question 12

ARP Formula

Answer 12

Dollars/Units

Question 13

Velocity Formula

Answer 13

Units/Distribution

Question 14

Distribution

Answer 14

A group of measures that represents where the product or group of products were sold

Question 15

ACV (define & measure type)

Answer 15

Distribution Measure: All Commodity Volume - Total dollars of everything sold in a store or market. A key component to calculating distribution measures. Think of it as the “Gross Domestic Product” for the CPG industry.

Question 16

AVG % ACV (define & measure type)

Answer 16

Distribution: Divides the All Commodity Volume for the stores where a product (or group of products) sold by
the total All Commodity Volume of the geography. Provides accurate % ACV in longer time periods (12 weeks, 24 weeks, 52 weeks).

Question 16

% of Stores Selling

Answer 16

Distribution: Number of stores where a product (or group of products) sold as a percentage of the total number of stores in the geography.

Question 16

MAX % ACV

Answer 16

Distribution Measure: Divides the All Commodity Volume for the stores where a product (or group of products) sold by
the total All Commodity Volume in the geography. Provides accurate values for % ACV in shorter time periods (1 week, 4 weeks).