Marketing 41-50 Flashcards
0
Q
Stagflation
A
Is the situation in which an economy has both high unemployment and a rising price level
1
Q
Premium
A
Item given free or at low cost with the purchase of a specified good or service
2
Q
Cannibalizing
A
When one product takes the sales from another offering in a product line
3
Q
Piggybacking
A
In transportation, putting one load on top of another
4
Q
Differentiation
A
The practice of making one product distinguishable from others
5
Q
Marketplace
A
A place where a product is sold to buyers
6
Q
Interest
A
Money paid for the use of borrowed money
7
Q
Depression
A
A prolonged recession
8
Q
Prestige
A
An artificially high price on an item or service to suggest high quality
9
Q
Product bundling
A
When two or more complementary items are packaged together
