Sample and Sample Techniques Flashcards
Difference between a population and a sample
Sample techniques include random, systematic, stratified, opportunity and volunteering: implications of sampling techniques include bias and generalization.
Random
When all members of the target population have an equal chance of being selected
Systematic
When every nth member is selected
Stratified
Sample that reflects the proportion of people in certain sub groups within a target
Opportunity
Selecting anyone who happens to be willing and available at the time
Volunteer
Involves participants selecting themselves to be part of the sample
Strengths and Weaknesses of Random
- Free from researcher bias
- Sample may not actually be representative
Strengths and Weaknesses of Systematic
- A systematic sample is (in theory) free from researcher bias
- Not as objective as random
Strengths and Weaknesses of Stratified
- Avoids researcher bias
- Produces a representative sample
- Stratification is not perfect
Strengths and Weaknesses of Opportunity
- It tends to be more ethical
- It is a quick and efficient way of gaining participants
- There is more chance of bias
- The sample is unrepresentative of the population
Strengths and Weaknesses of Volunteer
- Collecting a volunteer is easy
- Volunteer bias is a problem