Data collection

Question 1

What is Qualitative data & give an example

Answer 1

data received from participants answering open ended questions.

• Eg. What’s your opinion about eggs?

Question 2

What is Quantitative data & give an example

Answer 2

data received from participants answering fixed response questions (rating scales or similar).

• Eg. On a scale of 1-10 how much do you like eggs?

Question 3

List at least 2 strengths and limitations of qualitative data

Answer 3

Strengths:
-Creates rich, in depth data
-Allows participants to go in depth
-Opens up questioning avenues not previously thought of

Limitations:
-Lots of data = lots of time analysing
-Can produce lots of “junk” data
-Difficult to find conclusions/ correlations

Question 4

explain the difference between Objective quantitative data & Subjective quantitative data

Answer 4

Objective quantitative data: Data based fixed response i.e. numbers & statistics

Subjective quantitative data: Opinion based fixed response, turned into data i.e. Opinion based fixed response, turned into data

Question 5

List at least 2 strengths and limitations of quantitative data

Answer 5

Strengths:
-Data is easy to analyse & find conclusions/ correlations
-Easy to graph/ present

Limitations:
-Data may not be able to explain complex issues
-May leave out important secondary/ explaining data

Question 6

Give at least 2 of Objective quantitative data

Answer 6

-Neural activity (brain activity)
-Heart rate
-Breathing rate
-Galvanic skin response (electrical conduciveness of the skin)

Question 7

Give at least 2 of Subjective quantitative data

Answer 7

-Checklists and rating scales
-Likert scales
-Participants rate how much they agree with a statement.
-Usually from Strongly disagree, to Neutral, to Strongly agree.