Features of Modern Advertising Flashcards
1
Q
Visual Narrative
A
photo or image telling a story, method of purpose delivery evident here
2
Q
Copy
A
the words in the advertisement
3
Q
Tagline/Slogan
A
Catchphrase.
- Repeated multiple times to be catchy
4
Q
Negative Space
A
promotes focus
5
Q
Call to action
A
Invites people to contribute
6
Q
Smart ad placement
A
Hashtags, social media (e.g posts, tweets, reels, etc.)
7
Q
Contact information
A
From the organization, especially when seeking action from the audience
