Chapter 10 - Staying True Flashcards
Why is staying true to your core values important?
If you’re doing something connected with your deepest values, the odds are you’ll be able to see it through to the finish.
Why to advertisers use fear and/or envy to sell products?
The reason certain advertisers address our fears so often is because most of us are far more familiar with them than we are with our truest objectives. Fear is popular and predictable when it comes to sales. The longer we can stay inauthentic, the better for them.
Brain Bottle Opener 10 - Rewrite
Think back to one occasion when you completely caved in to someone else’s expectations for how you should have acted or felt in a given situation. Perhaps you went along with a group who was bad-mouthing someone who didn’t deserve it. Maybe you were asked to do something you felt was beneath your dignity or even immoral. Perhaps you did something beneath your standards just for the money. Now, take five minutes and using that same scenario, write another outcome for yourself. Rewrite that episode as if you’d acted exactly as you’d wished.
