Conformity

Question 1

Name the 3 types of conformity, in order of increasing depth.

Answer 1

compliance, identification, internalisation

Question 2

Define compliance

Answer 2

The lowest level of conformity. A person changes their public behaviour but not their private beliefs. Usually a short-term change and often the result of normative social influence

Question 3

Define identification

Answer 3

When an individual changes their public views to match those of a group, because they value the group and wish to be part of it- internalised opinion stays unchanged.

Question 4

Define internalisation

Answer 4

When an individual changes their public and private views or behaviour to match those of a group- the group has genuinely changed the person’s mind. Change is long lasting and exists outside of a group setting.

Question 5

What is NSI?

Answer 5

Normative social influence; when a person conforms in order to be liked. They do this because it is socially rewarding and/or to avoid social rejection

Question 6

What is ISI?

Answer 6

Informational social influence; conforming to what others do or say because we consider them to be a reliable source of info- typically in an ambiguous or unclear situation.