Four Basic Strategies

Question 1

Consistent production regardless of where it is sold

Answer 1

Global Standardization

Question 2

Focuses on increasing profitability by customizing the firm’s goods or services so they provide a good match to preferences in different markets

Answer 2

Localization Strategy

Question 3

Tries to balance cost reduction with local responsiveness

Answer 3

Transnational Strategy

Question 4

Happens in a position of low cost pressures and low pressures for local responsiveness

Answer 4

International Strategy