Digital and Social Analytics Exam 3 Flashcards
2 different links in HTML
Relative links
Absolute Links
Relative Links
Files in the same, or related directories
Ex:
Href=”AboutUs.html”
Href=”ContactUs.html”
Absolute links
A full URL with protocol and everything
-everyone knows the same spot
- Fully qualified name
Ex:
Href=”https://www.google.com”
Href=”https://www.smumn.edu”
Case sensitivity in URL’s
90% of the time, the URL doesn’t care about capitalization
-some servers directory’s, files, names, and query strings are case sensitive
-anything after the .com/ top level domain can be case sensitive
URL
Uniform Resource Locator
URN
Uniform resource number (ISBN)
URI
Uniform Resource Identifier
URL’s include a ____ (__) while URN’s don’t
Protocol (HTTP/HTTPS/FTP)
URL, URN, and URI are all just a way to ___
find something
-think about when you use APA and you have the DOI
-Think about ISBN’s (either 10 or 13 digits)
-think about bank routing and account #’s
What should you do with URL and domain names
keep them simple
Domain Names are Critical
-look legit, memorable, and easy to find
-all depending on how you and your users will use it
Query String
When using a browser to go to a URL, you can include a query string
-extra info added to the end of a request
Ex:
-https://Imgtfy.com/?q=Query+String+Definition
URLs and Query Strings
How to track if someone opens your emails?
-send an email w/ a picture attached to it and then attach a query string @end of the location
-when users open the mail, the mail client (typically a web browser) retrieves the image, which includes the query string (a unique member) and the server, while sending back the image for display, also updates a database with the fact that the specific query string was used… we know who opened the mail
Players in the equation (when buying a URL)
Registrar
Hosting
CDN
ICANNS
Registrar
Where to buy domain names
Hosting
Where your site lives, what physical servers are holding your 0’s and 1’s
CDN
(content delivery network)
staging content close to actual end users
High volume stuff (going viral)
ICAANS
decides numbering and naming standards and assignments
Domain name services
(phonebook for internet)
between the registrar and the hosting: DNS
-you create DNS records to tell the internet where your site lives
-You use DNS to control sub domaining like www2 and www3 for example
-Your sites are just one element- you can also tell the internet where your mail lives and how to use it
Parts of a URL
{http://}{www.}{mysite}{.com}{/bob}{/?R=334}
- what type of request (hypertext transport protocol)
- C-name -> what part of matt.com
- domain name
- top level domain
- directory name
- query string
Network solutions was the only choice
long ago they were the only registrar… in the late 1990’s the let others operate as registrars
-GoDaddy, Hover, and 1,000 other registrars now
-to make things confusing, many hosters now also provide domain name services, one stop shopping
HTML anchor tags
(the “target” attribute)
the target one opens the page in a new tab
Ex:
<a> Some text </a>
Rollover menus
what we’re doing
<ul>
<li><a> Home</a> </li>
" href "
</ul>
Data informed decisions
our goal is action
-have a plan, or at least a vision, before picking tools
DATA into INFORMATION into KNOWLEDGE into WISDOM-> ACTION
Visual Model
Data->Metrics->Insights(trend)->action
develops->leads to———->leads to
————————————————->understanding
<————————————————-Refine adjustments
Different data<-New metric request
