Ch. 5 - Research Fundamentals

Question 1

types of research

Answer 1

quantitative: numbers, descriptive, inferential
qualitative: described but not necessarily measures

Question 2

variables

Answer 2

constructs (non-measurable)
must be operationalized

Question 3

variable types

Answer 3

CATEGORICAL: nominal and ordinal
- nominal: categories
- ordinal: ranked or ordered relationship
QUANTITATIVE: interval and ratio
- interval: named, ordered, and exact differences
- ratio: named, ordered, exact differences, and absolute zero

Question 4

socially desirable bias

Answer 4

minimize the bad responses and maximize the good responses

Question 5

behavioural data

Answer 5

observation or self reported

Question 6

frequency analysis

Answer 6

mean, mode, median (central tendency)
standard deviation (dispersion)