Media language Flashcards
what is mise en scene
what is put into a scene or a frame.
elements of mise en scene
-setting and props
-costume, hair and makeup
-facial expressions and body language
-lighting and colour
-positioning of characters/ objects within the frame.
what is meant by denotation
what you can see
what is meant by connotation
what does it mean
what does the term anchorage mean?
text that gives context to the image
what does low key lighting do and how is it created?
created by using only the key and back lights.
produces sharp contrasts of light and dark areas
deep, distinct shadows/ silhouettes are formed
what does high key lighting do and how is it created?
by using more filler lights, the lighting is natural and realistic towards the viewer.
produces brightly lit sets or a sunny day.
what is an archetype?
A reoccurring character type used in the media
what is a demographic?
a way of categorising audiences through their fixed traits
what is a psychographic
a way of categorising audiences through their traits as a part of their personalities.
what is a specialised audience?
A non-mass, or niche, audience that may be defined by a particular social group or by a specific interest
what is an conglomerate?
A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries.
what does BBC stand for?
British Broadcasting Corporation
what does horizontal integration mean?
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain
what does vertical integration mean?
Merger of companies at different stages of production.
