Marketing 101 Flashcards
Product
Anything that con be offered in market for attentions’agusation, use, or consumption that might satisfy a need want.
Levels of product & services
Augmented product, actual product & core customer value
Examples of augmented product
Warranty, product support, after sale service , delivery I credit
Actual products examples
Brand name, quality level, design, packaging, features
Classification of consumer products
Convenience, shopping, specialty& unsought products
Convenience products examples
Newspaper, namely, fast food
Examples of shopping products
Cars, appliances, furniture
Specialty product examples
Designer clothes ) medical services high-end electronic
Unsought products example
Life insurance, funeral services, blood donations
Individual product & service decisions
Product attributes, branding, packaging, labeling & product support services
Product line length definition
The number of items in the product line
Product mix definition
Conisits of all the products and items that a particular seller offer for sale.
Product mix
Width & length
Brand development strategies product category
Existing : lines extension, existing new: brand extension ) next existing: multi brands, New: new brands
Nature and characteristics of a service
Intangibility, perishability, variability & inseparability
