Minority Influence Flashcards

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1
Q

Definition of Minority Influence

A

A form of social influence in which a minority influences others to adopt their beliefs or behaviours

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2
Q

Definition of consistency

A

When the minority keep the same beliefs over time helping to draw attention to the views

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3
Q

Definition of commitment

A

When the minority demonstrate dedication to their position like making personal sacrifices

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4
Q

Definition of flexibility

A

Accepting compromise from the majority so they don’t seem unreasonable

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5
Q

What kind of conformity is minority influence most likely to lead to?

A

Internalisation - when the person’s views are changed both in public and in private

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6
Q

What was the aim of Moscovici’s study?

A

To observe how minorities can influence a majority

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7
Q

What was the procedure of Moscovici’s study?

A
  • In groups with 2 confederates and 4 participants
  • Everyone was shown 36 blue slides
  • All asked to say whether the slide was blue or green.
  • Confederates said they were green on 2/3 of the trials
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8
Q

What were the findings of Moscovici’s study?

A
  • When the confederates were consistent with their answers, 8% of participants said the slides were green
  • When they weren’t consistent, 1% of participants said the slides were green
  • Consistency is crucial to have maximum influence
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9
Q

What research support demonstrates the importance of consistency?

A

Moscovici’s study:
- When the confederates were consistent, the 8% of participants said the slides were green
- When not consistent, 1% of participants said the slides were green

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10
Q

What is one limitation of minority influence?

A

Artificial tasks:
- E.g = Moscovici’s study doesn’t reflect the behaviour of majorities in real life
- An example, is jury decision making when the outcomes are more important
- Minority influence studies are lacking external validity

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