Advertising Flashcards

1
Q

jingle

A

a short piece of music used in an advert

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2
Q

billboard

A

a very large board used for advertising

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3
Q

slogan

A

a phrase that is easy to remember

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4
Q

stealth marketing

A

a strategy in which people do not realize a product is being advertised

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5
Q

endorsement

A

a statement by a famous person about a product

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6
Q

banner

A

a long, narrow advertisement on a website

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7
Q

flyer

A

a small piece of paper used for advertising

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8
Q

commercial

A

an advertisement on the radio or television

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9
Q

classified ad

A

a small advertisement in a newspaper

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10
Q

spam

A

unwanted advertising material sent by email

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11
Q

pop–up ad

A

an advert on a website that opens in a new window

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12
Q

logo

A

a design used by a company to identify it

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13
Q

pharmaceuticals

A

a drug that is made by a big drug company

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14
Q

to get the better of someone

A

to defeat someone in a competition or gain an advantage

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15
Q

scarce

A

not enough of it

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16
Q

bombard

A

attack someone with too many questions or too much information

17
Q

sweeping the country

A

feeling very enthusiastic about a country or very involved in it

18
Q

cold calling

A

calling a possible customer and try selling them a product without them asking to do so