Advertising Flashcards
1
Q
A
2
Q
Attribution Methods
A
- ‘Last touch’
- Multi-armed bandit
- Modeling
- Experiments
3
Q
The Elaboration Likelihood Model
A
Central Route to Persuasion= Motivation to elaborate + Ability to elaborate
OTHERWISE
Peripheral Route to Persuasion
4
Q
Content Ideas that are Shared Tend to Have:
A
- Triggers
- Active Emotionality
- Social Capital
