Ethical marketing Flashcards
1
Q
What are business ethics?
A
Business ethics are about behaving in such a way that you do not cause harm to society, or behave in a way that the majority of people would find unacceptable.
2
Q
What is the Advertising Standards Authority?
A
The Advertising Standards Authority is a regulatory body who ensure that organisations meet certain criteria with regards to their advertising and promotions.
3
Q
What do the ASA do?
A
They ensure:
Adverts do not mislead the public.
Adverts are non-discriminatory.
Adverts do not cause harm or offence.
Adverts are appropriate for the audience (e.g. alcohol cannot be marketed to children)
Adverts cannot be political.
