TLE (M.I.T.) W1 Flashcards

1
Q

it it the art and technique of arranging letters and characters

A

Typography

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2
Q

the style or appearance of text

A

Type

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3
Q

a graphical representation of a text

A

Font

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4
Q

has extra slope; adjacent

A

Serif

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5
Q

has no extra stroke; clean

A

Sans-Serif

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6
Q

decorative and is also considered as the largest and diverse category of typeface

A

Decorative Style/Display Font

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7
Q

have heavy serifs; minimal; no bracketing

A

Slab-Serif

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8
Q

leads the eye of the reader; emphasis

A

Hierarchy

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9
Q

the space between the text

A

Leading

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10
Q

the space between the letters of a text

A

Tracking

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11
Q

the space between the words of a text

A

Kerning

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12
Q

a design style which comprises a myriad of characters of varying sizes and weight

A

Type Face

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13
Q

an invisible line that shows where the text rest on

A

Baseline

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14
Q

the height of capital letters

A

Cap Height

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15
Q

the height of lowercase letters

A

X-Height

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16
Q

the upward vertical; strokes above the cap height or baseline

A

Ascenders

17
Q

the downward vertical strokes below the base line

A

Descenders

18
Q

refers to how thick a text is

A

Weight

19
Q

this helps to convey ideas; emphasis

A

Contrast

20
Q

consistent; avoid confusing and messy interface

A

Consistency

21
Q

process of unifying and composing text; equal space, size, distance

A

Alignment

22
Q

most exciting element of typography

A

Color

23
Q

aims to create a clear distinction between prominent pieces

A

Hierarchy