TLE (M.I.T.) W1 Flashcards
it it the art and technique of arranging letters and characters
Typography
the style or appearance of text
Type
a graphical representation of a text
Font
has extra slope; adjacent
Serif
has no extra stroke; clean
Sans-Serif
decorative and is also considered as the largest and diverse category of typeface
Decorative Style/Display Font
have heavy serifs; minimal; no bracketing
Slab-Serif
leads the eye of the reader; emphasis
Hierarchy
the space between the text
Leading
the space between the letters of a text
Tracking
the space between the words of a text
Kerning
a design style which comprises a myriad of characters of varying sizes and weight
Type Face
an invisible line that shows where the text rest on
Baseline
the height of capital letters
Cap Height
the height of lowercase letters
X-Height