Lecture 13 – CREATIVITY

Question 1

2 templates for creation

Answer 1

1. subtraction
2. replacement

Question 2

3 templates for messages

Answer 2

1. extreme consequences
2. absurd alternative
3. activation

Question 3

subtraction

Answer 3

= taking out an element of the creation while maintaining its function or essence

Question 4

replacement

Answer 4

= taking out an element from the creation and replacing it with an external element

Question 5

extreme consequence

Answer 5

= the function or effect of the item is exagerated

Question 6

absurd alternatvie

Answer 6

= a ridiculous action emphasises the real function

Question 7

activation

Answer 7

= the target is prompt to take an action, physically or mentally