Week 2: Active, Interactive, & Participatory Audiences Flashcards
Kelty’s Dimensions of Participation
- Opportunities for informal learning
- Involvement in decision-making and goal-setting
- Control/ownership over resources
- Voluntary; ability to refuse or exit
- Commitment to supporting individual and collective voice
- Shared norms or measurements for assessing quality of each other’s participation
- Shared affective experience
Audience Engagement
Combination of consumption and participation
Affect
Feelings and attitudes
Prosumer
(Producer + Consumer) producing and consuming content (e.g., social media); share creation with others, foster sense of community
Produser
(Producer + User) can create content, but also directs their attention elsewhere; transforming and using texts for other purposes (i.e., advocacy)
Audience
Participate and become a member of a particular group
Public
Generally a group of people
Participation
Being involved in doing something and taking part in something with others
Interactivity
Properties of technologies allow users agency as they use it
Participatory Culture
Phenomenon of media producers and consumers interacting with each other in new ways
Fandom
Fans’ alternative interpretations and cultural productivity
Jenkins’ Characteristics of Participatory Culture
- Low barriers to engagements
- Strong support
- Informal mentorship
- Belief that contributions matter
- Feel social connection
Participatory Condition
Expectation that 21st century individuals MUST participate in digital life
Participatory Media
Imply the promise of true participation through disguise of interaction; really seeking to maximize consumption
Participatory Fatigue
Unrealized potential of participatory culture; limits due to trolls, hate speech, etc.
