New Media Pt 1

Question 1

What is old media

Answer 1

traditional methods which involve the use of different devices for different media content, such as newspapers, magazines, radio

Question 2

What is mass media

Answer 2

forms of communication, that transmit information, news and entertainment to mass audiences

Question 3

What is technical convergence

Answer 3

where one single device combines various media technologies

Smartphones - you can read a book, ring people, listen to music, read the news, take photos

Question 4

What is cultural convergence

Answer 4

the way new media users engage with the range of media content delivered and the way they share and make connections between content

Question 5

What is new media

Answer 5

media using digital technology and the internet (social media, streaming)

Question 6

New media vs old media

OLD MEDIA PERSPECTIVE

Answer 6

Deliver the content through separate media platforms

The audiences are homogenous (same characteristics and interests)

Take it or leave it approach - little consumer participation or control

Question 7

old media vs new media

NEW MEDIA PERSPECTIVE

Answer 7

Lister et al (2003) suggest what distinguishes the ‘new’ media from the traditional media
He identified 5 main concepts:
- Digitality
- Interactivity
- Hypertextuality - Dispersal
- Virtuality

Question 8

What is digitality

Answer 8

Using computers, where data (text, sounds and pictures) are converted into numbers (binary code)

This can then be stored, distributed and picked up via screen-based products (phones, DVD’s, TVs)

Question 9

What is interactivity

Answer 9

Consumers have an opportunity to engage with a variety of media, customising the media to their own wishes

Question 10

What does Jenkins say about interactivity

Answer 10

Jenkins (2008) says that interactivity can lead to participatory culture (media culture in which the public act as consumers and contributors to the media content) and collective intelligence (the way users of new media collaborate and share knowledge to build group intelligence)

Question 11

What is hypertextuality

Answer 11

The links which form a web of connections to other bits of information

Give users a way of searching, interacting with and customising the media for their own use

Question 12

Dispersal meaning

Answer 12

How the new media has become less centralised, more adapted to individual choice

The routine use of the internet for shopping, entertainment, interactions has become part of everyday life

No longer restricted to media professionals
People are now making their own videos and posting these

Question 13

What does virtuality mean

Answer 13

Various ways people can now immerse themselves in wholly unreal interactive experiences in virtual worlds created by technology

Question 14

What does Boyle point out about younger generation and new media

Answer 14

Boyle points out that the younger generation have grown up with new media, and been taught how to use it through peers, at school, and through the internet at home by themselves.

They are more likely to consume media through a variety of formats

They are 10x more likely to go online via their mobile than those aged 55+

Question 15

What does Jones say about the younger generation with media

Answer 15

Jones agrees with Boyle about age, but believes that within the younger generation, social class also has an impact on new media use

Middle and upper classes are the biggest users of the new media

He found that 16 to 24-year-olds from disadvantaged backgrounds were relatively infrequent users of the internet

Question 16

What is digital divide

Answer 16

between the information-rich digital haves Vs the information-poor digital have-nots

Question 17

What is digital underclass

Answer 17

those who have lower education levels and no employment are lagging far behind other groups in their access to the internet

Question 18

What did Li and Kirkup do (internet by students)

Answer 18

Li and Kirkup studied the use of the internet by Chinese and British students, and found two global gender-based cultures. Men in both countries, compared to women, were:
● More likely to have positive attitudes towards the internet and use it more
● More likely to be self-confident about their skills using it
● More likely to use emails and chat rooms, and play
computer games
● Less likely to use it for studying

Question 19

What does OFCOM statistics say about gender differences

Answer 19

● Women are more likely to be attracted to mobile puzzle games such as candy crush
● This is because they are free, intuitive and accessible
● Young women make significantly more calls than young men
● Men are more likely to use game consoles to play violent video games, because they want to express fantasies of power and glory
● Men are also more likely to have a smartphone

Question 20

Global location differences

Answer 20

New media is used more heavily with those in the western world

Many of those living in the poorest countries lack access to the internet due to poverty

The poorest countries lack the resources to build the digital networks required

Language and cultural barriers can also be a problem as 85% of websites are in English

Question 21

How the new media affect old media

Answer 21

Shifts in traditional news flow cycles - now, items posted in one part of the world, can easily become global

Heightened accountability - online blogs allow people to criticise news articles

Evolving news values - can provide more immediacy of live coverage