Types of Data Flashcards
1
Q
What are the 2 types of Data?
A
Quantitative data
Qualitative data
2
Q
What is Quantitative Data?
A
Data based on facts/statistics, usually easier than qualitative
Based from Secondary Market Research (FIMS)
3
Q
What is Qualitative Data?
A
Data based on responses/opinions
Based from Primary Market Research (COSTIFQ)
4
Q
What type of Data does Closed Questions give?
A
They give Quantitative Data
Closed questions give limited answer options e.g true/false
5
Q
What type of Data does Open Questions give?
A
They give Qualitative Data
Ask about peoples opinions so they can expand their answer
