The Media Flashcards
What are the media frames concerning gender ?
- Heterosexual values
- Sexy women
- Manliness
What are the media frames concerning race ?
- Black people and crime
- Against immigration
What is the first filter applied onto the media, modifying its outlook ?
Political Economy
- Size of the media itself
- Has a high capital costs
- Ownership is wealthy
- Prominent cross-shareholding
- Profit orientation of coverage
- Integrated into market: stockholders, bankers
What is the second filter applied onto the media, modifying its outlook ?
Advertising
- Is essential for media to remain competitive
- Modifies the content
- Politically favourable to advertiser ex : oil companies, cars, MIC
What is the third filter applied onto the media, modifying its outlook ?
Sourcing
- Economic efficiency - resources allocated to its most valuable use
- Focus on White House, Pentagon, and big corporations or city hall, police departments, etc.
- “Objectivity” back up
- Leads to “expert” on TV shows, it is more profitable
What is a good example of all these filters of the media ?
The US Airforce
140 newspapers, 690,000 copies per week
34 radio and 17 TV stations
615,000 news releases
6,600 media interviews
3,200 news conferences
- Wealth ownership and profit orientation of shareholding
- Politically favourable to the advertiser
- Economic efficiency and focus on large organs
Who is the Murdoch family ?
A 62 Billion $ media empire (Fox News, Sky News, etc.)
- Owns 175 newspapers,
- Generates 40 million weekly,
- Is present on 3 continents
- All these sources were pro-Iraq War
List-off a four of the most important media contributors.
- News Corp. - Sky News, National Geographic TV, Wall Street Journal, Fox News, etc. - 57 Billion $
- General Electric (NBC, Universal) - 391 Billion $
- Time Warner (WB, CNN, Times, Peoples Magazine) - 91 Billion $
- ViaCom / CBS (Paramount, DreamWorks etc.) - 54 Billion $
Describe the private Irish Media and some of its components.
- Independent News and Media (INM)
- Present in 22 countries,
- 200 print titles, 130+ radio stations, 100+ websites
- Tony O’Reilly
- Net worth: $1.8 bn
- Denis O’Brien
- Net worth $3.2 bn
- 4th on Irish Rich List
What is the RTE ?
Government-owned
Advertising revenue, TV license revenue
Board of directors’ members from the establishment (like private Irish media)
Explain what the Housing Bubble is and how it was presented by the Media.
Took place from 2000-2007
Economic growth strategy of the “establishment”—main political parties, construction industry, banking
Caused a surge in prices of homes and property
Common in many countries, including Ireland
Very mediatized issue after the crisis in 2008.
What are a few sources of alternative media ?
- The Intercept
- Jacobin
- OpenDemocracy
- Democracy Now!
- David Sirota
- CEPR
- Juancole.com
- Al Jazeera
What are the authors (and date) of readings relating to this topic, along with the reading’s main point ?
- Herman and Chomsky (2002) : propaganda model - populations are manipulated and how consent for economic, social, and political policies, both foreign and domestic, is “manufactured” in the public mind due to this propaganda
- The Guardian (2003) : the owner of a paper is incredibly influential in its content, leading papers in countries which generally opposed the was in Iraq to still promote the actions of President Bush. His outlets align with specific political goals, people and parties.
- Mercille (2013) : concerns the media’s role in shaping perceptions and bringing the public’s attention to certain things while steering it away from others. Acts as an example of media optimism, optimistic assessments despite evidence to the contrary.
