Page 9 Flashcards

1
Q

is the total amount of the car loan, plus taxes and fees.

A

principal

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2
Q

How you spend and give your money

A

€. Is a reflection of your personal values

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3
Q

An example of discretionary spending is.

A

Nonessential goods and services

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4
Q

Why do stores like scan and go options, apps, and one-click purchases?

A

It makes paying easier and faster, so customers are more likely to overspend.

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5
Q

As an effective marketing strategy, companies pay a lot to…?

A

Have their products strategically placed in the store.

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6
Q

What does it mean to develop power over purchase?

A

You are able to slow down and think through your motives before
buying something.

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7
Q

To think big picture, you need to understand that . ..

A

The best way to have more money is to have contentment.

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8
Q
  1. Companies use marketing to get your prefrontal cortex offline so you’ll be vulnerable to impulse purchases.
A

True

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9
Q

Americans spend over $2,100 a year on

A

Impulse purchases

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10
Q

What is the digital marketing strategy that tracks users across the web?

A

retargeting

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11
Q

Part of being a smart consumer is being able to.

A

Say no to an unnecessary purchase

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