Theme 3 Textbook Flashcards

1
Q

Define short-run

A

A period where a firm can only vary one factor of production

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2
Q

Define long-run

A

A period where a firm can vary all its factors of production

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3
Q

Define law of diminishing marginal productivity

A

If a firm increases one factor of production

It will eventually derive diminishing marginal productivity of the variable factor

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4
Q

Define fixed costs

A

Costs that do not vary with level of output

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5
Q

Define variable costs

A

Costs that vary with level of output

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6
Q

Define average costs

A

Total cost / quantity produced

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7
Q

Define marginal cost

A

The cost of producing an additional unit of output

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8
Q

Define economies of scale

A

When an increase in a firms scale of production leads to production at lower long-run average cost

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9
Q

Define management economies of scale

A

Economies of scale that arise when a larger firm is able to rationalise its management structure

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10
Q

Define financial economies of scale

A

Economies of scale that arise when a larger firm is able to borrow at a lower interest rate

Because of its size

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11
Q

Define purchasing economies of scale

A

Economies of scale that arise when a larger firm can obtain better terms from its suppliers

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12
Q

Define technical economies of scale

A

Economies of scale that arise when increasing size allows improved technical efficiency

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13
Q

Define productive efficiency

A
  • When firms produce the maximum possible output from its factors of production
  • MC=AC
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14
Q

Define constant returns to scale

A

When long-run average costs remain constant with an increase in output

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15
Q

Define diseconomies of scale

A

When an increase in the scale of production leads to higher long-run average costs

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16
Q

Define minimum efficient scale

A

The level of output at which long-run average costs stop falling as output increases

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17
Q

Formula for marginal cost

A

Change in cost / change in quantity

18
Q

Formula for total revenue

A

price x quantity sold

19
Q

Formula for average revenue

A

Total revenue / quantity sold

20
Q

Marginal revenue

A

Change in revenue / change in quantity sold

21
Q

Define normal profit

A

Profit that covers the opportunity cost of capital
Is just sufficient to keep firm in the market

22
Q

Define supernormal/abnormal proft

A

Profit that exceed normal profit

23
Q

Define marginal revenue

A

Additional value gained by a firm from selling an additional unit of output

24
Q

Define shut-down point

A
  • The point at which a firm will cease production in the short run
  • As it’s price does not cover variable costs
25
Q

At what point does profit maximising occur

A

MC=MR

26
Q

What could cause profit maximising to not occur

A

Principal agent problem:

  • Managers may prioritise gaining market share over profit maximising
  • Managers may divert profits into managerial perks
27
Q

At what point does revenue maximisation occur

A

MR=0

28
Q

At what point does sales maximisation occur

A

AC=AR

29
Q

At what point does normal profit occur

A

TR=TC

30
Q

At what point does abnormal profit occur

A

Profit is over and above normal profit

31
Q

Define satisficing

A
  • The managers of a firm aim to produce satisfactory results for the firm
  • E.g. in terms of profits rather than trying to maximise them
32
Q

Define productive efficiency

A

The minimum average cost at which output can be produced

33
Q

Define static efficiency

A

Efficiency at a particular time

34
Q

Define X-inefficiency

A

When a firm is not operating at minimum cost

35
Q

Define allocative efficiency

A

AR=MC
When society is producing appropriate goods and services relative to consumer preferences

36
Q

Define dynamic efficiency

A

The effect of innovation and technical advancements on productive efficiency in the long run

37
Q

Perfect competition

A

High number of firms

No barriers to entry

Homogenous nature of product

Firms have no influence over price

Perfect knowledge of market conditions

38
Q

Monopolistic competition

A

High number of firms

No barriers to entry

Differentiated nature of product

Firms have some influence over price

39
Q

Oligopoly

A

Low number of firms

Some barriers to entry

Varied nature of product

Some influence over price

40
Q

Monopoly

A

1 firm

High barriers to entry

No close substitutes

Complete influence over price

41
Q

Define barriers to entry

A

A characteristic of a market that prevents new firms entering the market

42
Q

How do firms set prices in a perfectly competitive market

A

Firms are price takers

Each firm must accept whatever price is set in the market

Therefore demand is perfectly elastic