Edexcel Business Topic 2.2.3 Flashcards
Page 6
1
Q
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What is Promotion
A
Ways in which a business communicates it’s product and services to customers
2
Q
List of Promotional Strategy
Give 3
A
- Advertising
- Sponsorship
- Special Offers
etc
3
Q
What is Advertising?
A
When a business pays to put out an advertisment to communicate a message
4
Q
2 types of advertising
A
- Targeted Advertising
- Viral Advertising
5
Q
What is Targeted Advertising
A
Placing adverts based on demographics
6
Q
What is Viral Advertising
A
Use existing social networks to promote a product!
7
Q
What is Sponsorship?
A
When a business supports an event, person or organization
8
Q
Benefits of Sponsorship
Give 2
A
- Enchances a business reputation
- Greater Consumer Awareness
9
Q
What is Special Offers
A
Promotional strategy to boost sales over a short period of time.
10
Q
Examples of Special Offers
A
- Discounts
- BOGOF (buy one get one free)
- Free gifts
etc
