MIL: People Media

Question 1

Refers to persons that are involved in the use, analysis, evaluation, and production of media and information.

Answer 1

People Media

Question 2

What are the 2 terms under people media?

Answer 2

People IN Media
People AS Media

Question 3

People Media.
MEDIA PRACTITIONERS who provide information coming from their expert knowledge or first-hand experience of event.

Answer 3

People in Media

Question 4

People Media.
People who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible.

They are MEDIA USERS

Answer 4

People as Media

Question 5

4 groups under People as Media:

Answer 5

Opinion Leaders
Citizen Journalism
Social Journalism
Crowdsourcing

Question 6

PAS. Highly exposed to and actively using media.

• source of viable interpretation of messages for inactive media users
• opinions are accepted by a group (just as their own group, not for all)

Answer 6

Opinion Leaders

Question 7

WHAT and WHO made the communication model for Opinion Leaders?

Answer 7

The Two-step Flow Communication Model (1944)

Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet

Question 8

What does the Two-step Flow Communication Model show?

Answer 8

Instead of the mass media having direct effects, that the media more likely influence audiences in a two-step flow where it goes through opinion leaders first before the rest of the audiences.

Question 9

PAS. People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.

Answer 9

Citizen Journalism

Question 10

PAS. Journalists are using social media to make their content available to more people.

Answer 10

Social Journalism

Question 11

A person who writes news stories or articles for a newspaper or magazine or broadcasts them on radio or television.

Answer 11

Journalist

Question 12

PAS. The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community.

A crowd of people helping to create information that is diverse and available for any concerns.

Answer 12

Crowdsourcing

Question 13

PIN. What are the types of journalists by medium?

Answer 13

Print Journalists
Photojournalists
Broadcast Journalists
Multimedia Journalists

Question 14

Summary:
* media practitioners
* experts
* provide information to media users

Answer 14

People in Media

Question 15

Summary:
* media users
* well-oriented to media sources and messages
* intermediaries, provide information to lower- end media users

Answer 15

People as Media

Question 16

Summary:
* people with limited access to media and information

Answer 16

Lower-end Media Users