1.3 Putting a Business Idea into practice Flashcards
Define business aims
The long term aspirations of an organisation: over all target or goal of a business
Define business objective
stated, measurable targets of how to achieve business aims
What are SMART targets?
Specific
Measurable
Attainable
Relevant
Time
Name some examples of financial objectives
- business survival
- sales
- profit
- market share
- financial security
Name some examples of non-financial aims
- social objectives
- personal satisfaction
- challenge
- independence
- control
Why do aims and objectives differ between businesses?
It depends on these factors:
- industry
- size
- culture
- geographic location
- ownership structure
Why do business aims and objectives change over time?
- over time, a business may grow or shrink
- a business may get new owners
- the market that a business operates in may change
Why does a business set aims and objectives?
- gives specific targets by which business’s performance an be measured against
- can be used to motivate workers
- clarifies business directions and aids decision making
What is sales revenue?
The value of units sold by the business
What is the formula to calculate sales revenue?
selling price x units sold
What are the different types of costs that a business has to account for?
- fixed costs
- variable costs
What are fixed costs?
Costs that do not change as the level of output changes, such as rent and insurance
What are variable costs?
Costs that change directly with the output, such as raw materials
What is the formula to calculate total costs?
fixed costs + variable costs
How do we calculate total variable cost?
variable cost x quantity
How can a business reduce its fixed costs?
- relocating to a cheaper premises
- reducing worker salaries
- spending less on promotional activities
- seeking lower price utilities providers
How can a business reduce its variable costs?
- sourcing cheaper materials
- buying raw materials in bulk to make use of economies of scale