Chp 1 Basics: Defining the Product Flashcards
1
Q
Product
A
a product consists of all the tangible and intangible product facets that can result in
customer benefits
Brand
Value Added Services
Basic services (e.g., repairs, basic guarantees)
Packaging/design of the tangible environment
Additional features (e.g., color)
Product core
(core product features)
2
Q
10 Types of Innovation
A
- Profit Model - Make money
- Network - Join others to create value
- Structure - align your talents and assets
- Process - develop and create your offerings
- Product Performance - differentiate your services or product offerings
6.Product System - create complementary products and services - Service - ensure and enhance the value of your offerings
- Channel - connect your offerings with your customers and users
- Brand - represent your offerings and business
- Customer Engagment - foster distinctive experiences
3
Q
Classsical focus of Innovation Management
A
- Product performance
- Product system
4
Q
New Products Managment focus in the products life cycle.
A
Innovation management
