Maket Segmentation

Question 1

What is a segment

Answer 1

A group of the population with similar characteristics
Segmentation - splitting the market up into segments

Question 2

What is the point of market segmentation

Answer 2

While all groups differ from one another, members of a specific segment are seen to share similar characteristics, tastes or spending patterns

Question 3

How might age be segmented with

Answer 3

Clothes, music, magazines

Question 4

What might gender might be segmented with

Answer 4

Cars, clothes,

Question 5

What might ethnic backgrounds and culture backgrounds be segmented

Answer 5

Food, clothes, magazines

Question 6

What might location be segmented with

Answer 6

Cars, food clothes

Question 7

How might income be segmented

Answer 7

Tickets for events, holidays

Question 8

How might family size be segmented

Answer 8

Food, cars

Question 9

How might occupation be segmented

Answer 9

Clothes, stuff needed

Question 10

How might hobbies and lifestyles segmented

Answer 10

Equipment , clothes