Social Influence - Conformity Flashcards

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1
Q

What is conformity?

A

A type of social influence that describes how a person can change their attitude or behaviour in response to pressure from a group.

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2
Q

What is compliance?

A

The shallowest level of conformity.

When a person changes their public behaviour but not their private beliefs.

It’s a short-term change.

Normative social influence (NSI)

E.g you might say you like classical music because other people in your class like classical music, however privately you can’t stand it.

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