Social Influence - Resistance To Social Change

Question 1

What three factors contribute to minority influence according to the specification?

Answer 1

Consistency – don’t change your viewpoint.
Commitment – certainty, courage and determination.
Flexibility – minority needs to prepare to adapt.

Question 2

What were the findings when Moscovici (1969) showed the influence of commitment to minority influence?

Answer 2

8% agreed with consistent minority when 2 confederates always said green.

1% agreed with the inconsistent minority when
2 confederates said green 2/3rd of the time.

A consistent minority has a significantly higher impact than an inconsistent minority.