Social Influence - Resistance To Social Change Flashcards
1
Q
What three factors contribute to minority influence according to the specification?
A
Consistency – don’t change your viewpoint.
Commitment – certainty, courage and determination.
Flexibility – minority needs to prepare to adapt.
2
Q
What were the findings when Moscovici (1969) showed the influence of commitment to minority influence?
A
8% agreed with consistent minority when 2 confederates always said green.
1% agreed with the inconsistent minority when
2 confederates said green 2/3rd of the time.
A consistent minority has a significantly higher impact than an inconsistent minority.