Moscovici et al (1969)

Question 1

how were the participants selected ?

Answer 1

randomly selected participants and confederates

Question 2

aim ?

Answer 2

to observe of minorities can influence a majority

Question 3

what was the procedure ?

Answer 3

• It was a lab experiment
• Participants were in a group where there were two confederates (the minority) and four participants (the majority).
• Everyone was shown 36 blue slides, each with a different shade of blue.
• They were each asked to say whether the slide was blue or
  green.
• Confederates deliberately said they were green on two-thirds of
  the trials, thus producing a consistent minority view.
• The number of times that the real participants reported that the slide was green was observed.
• A control group was also used , consisting of participants only and no confederates

Question 4

what were the findings ?

Answer 4

When the confederates were consistent in their answers about 8% of participants said the slides were green. However, when the
confederates answered inconsistently about 1% of participants said
the slides were green. This shows that consistency is crucial for a minority to exert maximum influence on a majority.