pricing decisions and distribution decisions Flashcards

1
Q

what are internal factors

A

firm-level and product factors

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what are the characteristics of a firm-level factor

A

corporate and marketing objectives, firm positioning, product development, production location, market entry modes, country of orgin

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what are the characteristics of product factors

A

stage in PLC, place in product line, most important product features, product positioning, product cost structure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what are the stages in PLC

A

introduction, growth, maturity, decline

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what are analysed in the PLC

A

sales and profit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what is first mover

A

company that gains a competitive advantage by being the first to bring a new product or service market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what is first mover related to

A

firm positioning in firm-level factors

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what are external factors

A

environmental and market factors

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what are characteristics of environmental factors

A

government influence and constraints, inflation, currency fluctuation, business cycle stage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what are characteristics of market factors

A

customer perception, customer ability to pay, competition, competitor’s objectives; strategies and strength/weaknesses, grey market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what is the grey market

A

products that are sold legally but outside brand permission

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

what are the pricing strategies from high to low

A

skimming, market pricing, penetration pricing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what are other pricing strategies

A

change over PLC, across products, across countries (standardization cs differentiation)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

what includes external distribution decisions

A

market factors, producer factors, competition factors, legal regulations/local business practices

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

external determinants of channel decisions

A

customer characteristics, nature of product, nature of demand (location), competition, legal regulations/local business practices

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what are the major decisions of internal distribution decisions

A

structure of the channel
choosing a mix of distribution channels
managing and controlling distribution channels

17
Q

what is the sub-decisions of structure of the channel

A

types of intermediate, coverage, length, control of resources, degree of integration

18
Q

what is the sub-decision of choosing a mix of distribution channels

A

coordination of prices of across distribution channels/ product offers to the different channel member

19
Q

what are the sub-decisions of managing and controlling distribution channels

A

screening/selecting intermediates, contracting, motivating, controlling, termination